I build the systems
behind the campaign.
Campaign QA, decision logic, content migration and reporting. Work built around the parts that should not depend on someone remembering.
Buse Şahin · Selected workMobile messaging QA as one pre-flight layer: SMS, push, deep links, personalisation.
~1 day → ~15 minOPEN OLYMPUS ↗02Decision EngineDecision systemsDeterministic eligibility and suppression resolved before anything is generated.
Judgment made inspectableOPEN PROTOTYPE ↗03Template conversionContent infrastructureLegacy email markup decomposed into editable rules instead of rebuilt by hand.
75% less build timeOPEN CONVERTER ↗04Performance reportingMeasurement systemsScheduled SQL, validation, HTML build and delivery — performance as a feedback loop.
84+ hrs returned a yearOPEN REPORT ↗05Email systemInteractive lifecycleCampaign and transactional sends where the interaction is rebuilt from form state, never promised.
Interaction that cannot break the messageOPEN THE EDIT ↗Production work and independent prototypes. Public previews use synthetic data. Every interface here is hand-built — no builder, no template, no framework.
One continuous scroll universe, geometry embedded in the page.
OPEN ↗002AeternaLabA reactive spatial object that answers the pointer and settles back.
OPEN ↗003Core MemoryLabMemory as an object you can turn over in space.
OPEN ↗004IcarusLabHeat, ascent, and the point where the image gives way.
OPEN ↗005Mad HatterLabEternal tea time, built out of angles and a clock that will not move on.
OPEN ↗Where the work comes from.
Five years of CRM, across 34 markets at Sony and 16+ at HelloFresh.
- A/B TESTING
- up to +56% CTR
- CONVERSION
- up to +14%
- MANUAL WORK
- 84+ hrs removed / year
- BUILD TIME
- −75% in targeted processes
Frontend and WebGL work lives in the Lab.